ID Insight Consulting was established in 2013 by Andy Baker with the goal of delivering the highest quality research and marketing services to clients of all sizes.
The core team remains compact and is supported by a wide network of experts, providing maximum flexibility in terms of scale and specialist skills.
Andy has more than 20 years client-side experience in senior research roles with major brands, balancing the need for rigorous, expert insight design with the practical constraints of time and budget. On the agency side, he has supported clients across a wide range of sectors from leisure and communications through to healthcare and financial services.
Duncan has a track record of delivering outstanding business results through innovative and pragmatic marketing strategies. His experience includes senior positions and consultancy engagements at organisations as diverse as Sainsbury's, London Underground, Volkswagen, Ernst & Young, Save the Children and a host of boutique businesses.
Elliot's background is in client serving roles across a range of industry sectors. Working for and with large multinational businesses, gives him first-hand experience of the commercial realities they face and the need for practical, real-world solutions.
