How we do it
Insight
Our clients face every imaginable insight challenge, with some of the most common being:
- Identifying and assessing growth opportunities
- Understanding customer behaviour and trends
- Understanding competitor market behaviour
- Building meaningful market segmentation models
- Enhancing brand positioning and value
Our bespoke insight programmes are designed to deliver maximum value through a wide range of quantitative and qualitative research options.
Designing the optimal insight programme requires in-depth expertise. ID Insight Consulting provide director-level support for each research engagement we undertake. Our technical capabilities include:
- Programme design and implementation
- Sample sourcing including bespoke audience recruitment
- Focus groups and depth-interviews
- Customer experience tracking and NPS
- Brand and advertising impact tracking
- New product development testing
- Creative evaluation
- Quantitative analysis and reporting
- Desk research
Marketing Strategy
Our marketing strategy engagements focus on achieving business goals, while understanding the challenges faced and the resource constraints in which the business operates.
- Transforming business challenges into successful marketing strategies
- Refocusing strategies in light of changing market dynamics
- Developing brand identities and key messaging
- Creating consumer-led value propositions
- Measuring and refocusing marketing investment
ID Insight Consulting’s deep marketing strategy expertise comes from the decades of experience of our senior team. This stretches across B2B and B2C sectors and from micro-organisations to some of the world’s leading brands.
- Medium and long-term marketing strategy development
- Customer retention and loyalty strategies
- Marketing and sales channel alignment
- New product launch strategies
- Designing compelling customer journeys
Campaign Delivery
We’ll work alongside your business to craft integrated campaigns that squeeze every drop of value from both digital and traditional channels.
- Developing fully integrated campaigns to meet business goals
- Auditing and optimising digital channel effectiveness
- Creating rich, bespoke content
- Building CRM and marketing automation programmes
- Providing flexible campaign delivery resource
- Multiple agency oversight and management
- Tracking campaign performance and adjusting for success
- Re-focusing spend to maximise returns
Our network of marketing specialists gives us the expertise and flexibility to resource projects that other providers are unable to fulfil. We can also help to manage your existing agency partners or take the lead in recruiting new providers to bring fresh ideas to your campaigns.
Our Partners
ID Insight Consulting
St George's Works, Colegate, Norwich, NR3 1DD, UK
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